Step 1

Choose a Meaningful Date

You pick the day that matters most. It could be:

  • The birthday of someone they’ve lost
  • The anniversary of their passing
  • The first Mother’s Day or Father’s Day without them
  • A holiday that might feel especially hard, like Thanksgiving, Christmas, or Hanukkah

Many in our community find that these moments, often weeks or months after the funeral, are when people feel most forgotten in their grief journey.

Step 2

Write Your Message

You don’t have to say something perfect, you just have to say something real.

Use your own voice to write a short letter or note. You might:

  • Share a memory of their loved one
  • Acknowledge how hard this time might be
  • Offer quiet encouragement
  • Simply say, “I’m thinking of you today.”

We don’t edit or alter your words. What you write is what they receive, sealed, personal, and entirely yours.

A Cardinal in flight carrying a letter

Step 3

We Take Care of the Rest

Once your message is written and your date is chosen, we:

  • Display your message on premium stationery
  • Address and stamp the envelope
  • Ensure delivery through the United States Postal Service as close as possible to your chosen date

Your name appears clearly on the letter and envelope. We never send anonymous messages, this is about real connection, that digital communication cannot replicate.

For the Person Receiving It

We include a short, respectful note inside the envelope explaining what Cardinal is and who the message is from. If the recipient ever wants to pause, opt out, or screen senders, they can visit cardinal.love/received to manage their preferences easily and privately.

Why we do it this way

Grief doesn’t follow a schedule. But there are days that can feel especially heavy, and it matters when someone remembers.

Cardinal exists to help you show up in those moments, even from a distance. It’s not about grand gestures, it’s about one envelope, one message, arriving right on time.